Culture & society : Napoleon vs Marie-Antoinette: Gender Stereotypes in Video Games Consumption and Their Reproduction in Game Narratives
Guergana Guintcheva is professor of Marketing at EDHEC Business School. She holds a PhD degree in Marketing from the University of Montpellier. Her academic research and personal passions revolve around entertainment marketing (cinema, museums and video games). Her current research projects study sustainable culture and diversity issues in the entertainment sector. She works on a regular basis with audio-visual arts institutions.